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1550 N. Prospect


1550 Prospect is a major new project that will preserve a historical landmark – the Goll House – while adding new jobs, new tax base and a beautiful new environmentally sustainable building to Milwaukee’s skyline.

The Team





About the Project

Willow Partners is proposing minor modifications to the previously approved Detailed Plan Development to reposition and restore Milwaukee’s Goll House at 1550 N. Prospect Avenue and build a new, $69 million, 25-story, mixed-use, high end housing development. In 2017, the Common Council approved a plan for redevelopment at 1550 N. Prospect Avenue. The development team is prepared to advance that project, but has identified a number of potential improvements that will benefit neighbors, the City and future tenants. The team is seeking minor modifications to the DPD to accommodate these improvements.




As previously planned and approved, the Goll House will be repositioned on the existing site, to make it more visible and accessible from the street, and to allow ample space for new development. The new development plans, however, will also enable a less invasive approach to moving the mansion to its new home. The mansion will be relocated and stabilized to the Secretary of the Interior’s Standards for Rehabilitation.

Benefits of Proposed Changes


A more sustainable building:
LEED certified, lower-carbon materials, less building materials, reduced footprint and EV parking


Increased space between tower and adjacent buildings


Increased bike parking from 48 to 70 spots


Decreased building density, reducing neighborhood impacts


Tower design improvements including materials more complementary to the Historic Goll House


Reduced impact to neighbors through reduced building width and tower height

Key Components


PARKING: 210 motor vehicles and 70 bicycles

HIGH-END APARTMENT UNITS: A mix of 192 one, two, and three-bedroom units

COMMON SPACE: Access to 5th floor meeting and entertaining space overlooking the bluff

OTHER FEATURES: Rooftop terrace and pool


The proposed changes to the 1550 N. Prospect development include an even more sustainable building design, including LEED certification as well as:

  • Increased bike parking and amenities

  • EV parking

  • Trees/green open space at ground level

  • Lower-carbon materials

  • Green roof

  • Energy Star dishwashers and clothing washers

Voluntary Commitment to Local Hiring 

The developer believes in the importance of local hiring. Though not required, because the project will not be using public funds, the developer has set a goal of 20 percent resident and 20 percent minority subcontractor hiring. While the work has not yet been put out to bid, the contractor anticipates a significant portion of the work will be completed by union subcontractors, which may include:

  • Mechanical, electrical and plumbing (MEP)

  • Heating ventilation and air conditioning (HVAC)

  • Glazing

  • Masonry

  • Elevator

  • Finishes


Get In Touch

For more information about the project or to provide feedback, please fill out the form with your name and contact information.

Thanks for your support!

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